Is there such a thing? Most definitely. Is it hard to master? Absolutely. If it's mastered, will it pay off? Without a doubt and The State News has done so.
Justin Harris, the Editor in Chief, said right now Twitter is one of the best ways to deliver news and he believes the State News has expanded their readership greatly because of the medium.
According to Harris, the State News has over 4,000 followers on their news Twitter and almost 1,500 on their sports Twitter. He believes they've gained readership from all over, not just the East Lansing area.
Harris also said he believes some people are checking the Twitter accounts and then checking the website or newspaper for more information.
Because the State News was able to develop a technique that engages and encourages readers, they are benefiting greatly.
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